Amazon Currency Converter

Exchange Rates and Conversion Optimization

News Lead

Amazon has launched a new Currency Converter feature that allows customers to view prices in their local currency. However, the exchange rates used may not always match those displayed at checkout, potentially leading to confusion and potential overcharges.

Conversion Rate Optimization

Conversion rate optimization is crucial for Amazon sellers. To improve conversions, sellers should determine their current conversion rate using the following formula: Conversion Rate = (Orders / Sessions) x 100.

By understanding their conversion rate, sellers can assess the effectiveness of their advertising targeting and identify areas for improvement.

Exchange Rates

Amazon customers can find more information about exchange rates on the Amazon Currency Converter Exchange Rates help page. A list of supported currencies is also available, ensuring customers can easily view prices in their preferred currency.